Monday, 23 August 2010

BIBA!

I don't think i've ever been so excited for a high street fashion release! But it's here, and i can barely hold my excitement! THE RETURN OF BIBA!
After the closure in the late 70s, this iconic brand of the 60's and 70's, has finally surfaced. It is to come in the form of boutiques in House Of Fraser, designed by their own in house designers.
We can expect; faux fur coats, marabou jackets, evening dresses, tailored blazers, denim and jewellery. I hope there are some huge Biba logos involved in this! So the 35 piece collection is set to hit the House Of Fraser on the 8th September. I have yet to find a list of stores, but am aware there will only be 10 such boutiques. Prices are rumoured to be around £290 for a coat, going with the "aspirational but accessible" tag line.
Oh and did i mention Daisy Lowe is going to be the face of new Biba! Daisy Lowe said she loves it because of the "history of it", she then went on to say "I think because there are boutiques it will really bring people back. There are brilliant pieces - the coats are amazing and there's this beautiful butterfly ring that goes across two fingers".